Our highlights
As the world's largest retail trade fair, it was fantastic to see, feel and smell so many new ideas, materials and surfaces. We were taken with the new recycling ideas and the beautiful wall systems we discovered at the fair.
Another visual highlight was Hans Boodt Mannequins — and, of course, seeing so many familiar faces, clients and suppliers again. The fair was also a great opportunity to make new contacts and discover innovative solutions.
Our learnings
- We realised that sustainability dominates many areas, but that it is essential to look closely at how sustainable and genuinely recycled the advertised materials and processes actually are.
- The future of retail is everywhere, which showed us that we are working on the right topics.
- The trade fair is still the best format for making contacts and exchanging ideas.
- On project management, we also learned that it pays to arrange more on-site appointments with clients in advance.
Our feedback
- For development, the fair was highly informative and useful thanks to the huge choice of materials.
- The fair as a whole was more extensive than expected, even though it was smaller than in previous years.
- With regard to our own upcoming trade fair stand, EuroShop 2023 was very helpful for finding trends, feasibility, construction ideas and inspiration.
All in all it was a worthwhile, inspiring trip and we're already looking forward to more trade fairs. It's a must for anyone working in retail!