Two icons, one space: Pop-up for s.Oliver x Heidi Klum
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How do you turn a co-branding partnership into a space you can actually step into?
Project
Two icons, one room, and every visitor right in the middle of it all.
Since the 90s, s.Oliver and Heidi Klum have stood together for effortless style. For the launch of CASUAL SINCE FOREVER, we translated this partnership into a 16-meter-long mirrored tunnel located right at the entrance of the Karlspassage. Color, typography, and a red-carpet vibe bring the campaign world to life, making it fully immersive. The centerpiece is the "Triple-Icon" photo spot: visitors step between an archival image and the current campaign visual, becoming part of the story themselves in an optical 3D photo. At the launch event, where Heidi Klum personally introduced the campaign, the tunnel served as both a stage and a meeting point.
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