From store to event space
How do you make a design philosophy like "Resourceful Performance" something that press guests can physically experience?
Idea
A spatial concept for Mammut's philosophy of Resourceful Performance
Mammut unveiled its new Eiger Extreme Gen VI collection at an exclusive press event, where design and sustainability took center stage. Designplus created a spatial concept for the occasion that brought the brand's "Resourceful Performance" philosophy to life, rather than simply explaining it.
Concept
Flexible modules and alpine imagery as a recurring theme
Flexible wall modules guided guests through a cohesive customer journey. Handcrafted paper ice props and dynamic lighting installations brought the collection’s alpine world to life. For the design, Designplus relied on sustainable materials and modular structures that adapted flexibly to the event's requirements.
Realisation
From concept to technical implementation
Concept, material selection, and technical implementation were seamlessly integrated throughout the realization process. The modular construction and lighting technology were perfectly synchronized, allowing the space to adapt precisely to the flow of the press event.
Sustainable performance, brought to life.
Impact
The combination of visionary design and technical precision left a lasting impression on both the press and the Mammut team itself. The creative execution underscored Mammut’s position as a pioneer in sustainable performance, translating this ethos into an unforgettable event.
