Exhibition stand for urban micro-mobility
How can the rhythm of urban mobility be made spatially tangible within an exhibition space?
Idea
A platform for the next wave of mobility
For Egret’s exhibition stand at Eurobike, Designplus breaks with the traditional logic of conventional exhibition spaces. Rather than simply lining up the e-scooters, the design embeds the products within a cohesive mobility experience that gets visitors in the mood for the next wave of mobility, in keeping with the theme ‘Ride the Next Wave of Mobility’.
Concept
Architecture in tune with movement
High-contrast geometry forms the architectural framework. Striking structures in vibrant turquoise and deep black intuitively guide visitors’ lines of sight through the stand. Interactive displays bring the product experience to the fore, whilst precisely coordinated lighting highlights the movement of the e-scooters.
Realisation
From digital model to precision installation
Concept design, 3D planning, and project management integrated seamlessly throughout the implementation process. To ensure highly efficient assembly on-site at the trade fair, Designplus pre-tested the complex lighting structure and custom wall elements digitally. This precise coordination of technical components ensured that the quality of the design was perfectly translated to the exhibition space.
Ride the Next Wave of Mobility: Experience Egret as a way of life.
Impact
The Eurobike exhibition stand served as a platform for exchange and inspiration, positioning Egret as a brand that offers more than just mobility: a modern, flexible and forward-looking way of life. The focused spatial design sustainably strengthens Egret’s brand presence in the competitive trade fair environment and positions the brand as a reliable pioneer in the field of micromobility.
