s.Oliver – Fusion

For the launch of the new s.Oliver label “Fusion”, Designplus developed a comprehensive concept for the window design, different in-store installations, smaller marketing tools and product tags.┬áThe challenge was to showcase the brand s.Oliver in a completely different, more modern and almost futuristic way, dominated by materials such as steel, wood and optical films combined with a classic black color concept of the basic components. The targeted use of polygonal structures and surfaces generates a highly modern design.