Designplus developed a new Sale Concept for Zinser department stores. New – surprising – different. No more red and white and a strong icon as key element which replaces ordinary sale type and claims. It was required to develop a flexible, adaptable concept that can be used for various sales occasions. With a set of color ways and text elements Designplus created a versatile toolbox without loosing recognition for the brand Zinser.
For IWC Schaffhausen, Designplus created a window design to showcase the new model of the classic pilot’s watch and to mark the 75th anniversary of the Portuguese model. The exceptional quality of the watch models is immediately apparent from the oversized reproduction of all product details. Twenty-five years of experience in the luxury goods segment, in-house logistics expertise and an interdisciplinary team guarantee the seamless development and perfect completion of a store window that is replicated in 13 countries worldwide.
Designplus implements the stylish Bogner Spring/Summer 2017 window concept (including an update) with high-quality wood fittings and a stylish interior design featuring muted colors. Moving wooden slats in the background add a sense of dynamism to the space. The window design with its bright water motifs creates a sense of yearning for spring – and for the matching apparel.
Breaking viewing habits: The window design for Breuninger employs different living situations to showcase the new ‘Living’ retail category in the store windows of a subway underpass. Working closely with the Breuninger visual merchandising team, Designplus successfully implements a total of five high-quality concepts within a tight schedule.
For the “Retro Sport” theme, Designplus proposed six different color concepts for the Zinser fashion boutique. Development and production focused on premium materials, surprising perspectives and light pastel tones. Designplus used minimalist shapes to playfully convey the themes of tennis, basketball, badminton, swimming and miniature golf.
Designplus – Jungle Feeling
As an absolute labor of love, Designplus developed the jungle wallpaper that brilliantly conveys the spatial concept. An illustrative explosion of bright colors and shapes has been created to match the intensely colored birds and cactuses. All elements are hand-drawn and individually placed. A successful combination of symmetry and asymmetry.
The Monster Tribalou satisfies his insatiable desire for the new Louboutin bag collection first in Paris, and then with the global roll-out of the inspiring window design. For this purpose, Designplus develops and produces three different store window concepts to suit the different requirements of the stores depending on size and location.