Showing how adaptable surfaces can be and constantly surprising are two oft the most important aspects of convincing wholesale clients. So for Digel we decided to develop and produce a versatile and exclusive pop-up concept enabling long-term use and maximum adaptablity with the goal of presenting the whole spectrum of the brand.
Both the steps of the Spanish steps in Rome or the ones leading up to the Sacre Coer in Paris can become ever lasting holiday memories. In a high-quality production for the Falke shop window display we captured these moments. Adding the surrounding archway and marble columns creates a romantic association and perfect the look and feel.
Tic Tac Toe – at the Falke sale, top winnings and happy faces are guaranteed. With our playful sale concept, we transform the store’s display windows into entire play figures. Free-floating bright red elements for the well-known sale symbol. In reference to the popular game played during idle time, they invite bargain hunting.
With materials fresh from the turf, we kick off the World Cup season with Burlington. We present the sock collection with the distinctive stripes to full effect on bright yellow pedestals. Combined with the typical football hexagon in artificial turf and the goal net look, our decorative packages give the feel of standing in the middle of the field.
The true, pleasurable sound of analog music on the path to cool looks from Digel Move. For Panorama 2018, we take the established “Digel Move Music” concept and create “Digel The Collectors”. The flexibly adjustable record wall shows record covers we designed ourselves for “Digel The Collectors” and is the dynamic highlightof the trade show presentation.
A nervous tingling in the fingertips – whether it’s vacation anticipation or wedding jitters: Lascana delivers the equipment for summer To start the season, we bring the beach to the city. And for life’s big day, we make the bridal special a little bit nicer with a natural wood-look panel and scattered petals. Thanks to sustainable planning, for both concepts we also produce reusable elements for future windows.
Whether it’s active, tropical or purist, SportScheck clothes the summer.We do this by staging illustrative and typographical layers with a spatial effect in the display window. The effect is supported by reflections and transparent materials, which are also picked up on in the store for a holistic experience.
In collaborative workshops with the customer, we work out a total retail concept –the House of Mustang. The central denim box is just one of the many store elements that can be put together individually, depending on the store size. The creation of emotions and the focus on the brand is front and center in the whole concept and is reflected in the design and execution of all details.