Bogner opens the spring season with a boom of energy – The visual merchandising was given an active and very sporty concept where we brought the full range of Bogner sports spirit into the window. This included basketballcourts, skateboards, bike and surfboards which we mounted to the existing metal frame with magnets.
Falke – labour of love
The appreciation and love für real craftsmenship and tradition comes to life in the most recent Falke collection.
The love for tradition and craftsmanship comes to life in the most recent Falke colletion and in their new capmaign „Labour of Love“. The vintage flair was brought to the surface and into the shop windows with modular cubes made of high-quality dark wood. Objects set under a glass dome, such as a magnifying glass, an inkwell and playing cards round off the journey through time and inspire you to do something.
Layering, shifting and alienting – are effects of digitalising photographic content. Using these techniques in the fall window campaign enabled us to create an exciting yet analog concept for our client Zinser. Combining light, colour, enticing materials and in-house produced images showed yet again how in tune with time Zinser really is.
To show everyone just how warm and comfortable you can feel in Falke’s functional textiles, we produced a shop window and catwalk at Sport Schuster in Munich just before Christmas last year.
This project included an all-round package for our client so we took care of the concept, graphics, production and assembly.
Designplus developed a new Sale Concept for Zinser department stores. New – surprising – different. No more red and white and a strong icon as key element which replaces ordinary sale type and claims. It was required to develop a flexible, adaptable concept that can be used for various sales occasions. With a set of color ways and text elements Designplus created a versatile toolbox without loosing recognition for the brand Zinser.
For IWC Schaffhausen, Designplus created a window design to showcase the new model of the classic pilot’s watch and to mark the 75th anniversary of the Portuguese model. The exceptional quality of the watch models is immediately apparent from the oversized reproduction of all product details. Twenty-five years of experience in the luxury goods segment, in-house logistics expertise and an interdisciplinary team guarantee the seamless development and perfect completion of a store window that is replicated in 13 countries worldwide.
Designplus implements the stylish Bogner Spring/Summer 2017 window concept (including an update) with high-quality wood fittings and a stylish interior design featuring muted colors. Moving wooden slats in the background add a sense of dynamism to the space. The window design with its bright water motifs creates a sense of yearning for spring – and for the matching apparel.
Breaking viewing habits: The window design for Breuninger employs different living situations to showcase the new ‘Living’ retail category in the store windows of a subway underpass. Working closely with the Breuninger visual merchandising team, Designplus successfully implements a total of five high-quality concepts within a tight schedule.
For the “Retro Sport” theme, Designplus proposed six different color concepts for the Zinser fashion boutique. Development and production focused on premium materials, surprising perspectives and light pastel tones. Designplus used minimalist shapes to playfully convey the themes of tennis, basketball, badminton, swimming and miniature golf.