Modehaus Zinser – Have A Look
Designplus supports the re-opening of the Zinser fashion store in Tübingen by developing an integrated, multi-stage communication concept. By using the enticing main visual of a keyhole, Designplus generates a compelling feeling of suspense. The communication concept integrates the development of all accompanying communication media such as advertisements, invitations and brochures, including a photo-shoot with incorporating set design. The spatial concept of the campaign involves gradually allowing glimpses of the new fashion store, thereby building a sense of anticipation surrounding the location – lasting right up to the re-opening.