The communication concept integrates the development of all accompanying communication media such as advertisements, invitations and brochures, including a photo-shoot with incorporating set design. The spatial concept of the campaign involves gradually allowing glimpses of the new fashion store, thereby building a sense of anticipation surrounding the location – lasting right up to the re-opening.
For the “Retro Sport” theme, Designplus proposed six different color concepts for the Zinser fashion boutique. Development and production focused on premium materials, surprising perspectives and light pastel tones. Designplus used minimalist shapes to playfully convey the themes of tennis, basketball, badminton, swimming and miniature golf.