Due to the fast pace in ever-shorter fashion seasons, window concepts always have to be designed, produced and rolled out within the shortest time. One example is s.Oliver: Thanks to our interdisciplinary teamwork, to our network of reliable suppliers and a well-coordinated and experienced logistics team, we are able to meet these requirements for speed and flexibility prevailing in today’s fashion world.
For the launch of the new s.Oliver label “Fusion”, Designplus developed a comprehensive concept for the window design, different in-store installations, smaller marketing tools and product tags. The challenge was to showcase the brand s.Oliver in a completely different, more modern and almost futuristic way, dominated by materials such as steel, wood and optical films combined with a classic black color concept of the basic components. The targeted use of polygonal structures and surfaces generates a highly modern design.