Designplus developed a new Sale Concept for Zinser department stores. New – surprising – different. No more red and white and a strong icon as key element which replaces ordinary sale type and claims. It was required to develop a flexible, adaptable concept that can be used for various sales occasions. With a set of color ways and text elements Designplus created a versatile toolbox without loosing recognition for the brand Zinser.
The communication concept integrates the development of all accompanying communication media such as advertisements, invitations and brochures, including a photo-shoot with incorporating set design. The spatial concept of the campaign involves gradually allowing glimpses of the new fashion store, thereby building a sense of anticipation surrounding the location – lasting right up to the re-opening.
Modehaus Zinser – Christmas Songs
Traditional Christmas songs with a contemporary twist: The Christmas window design for Zinser decodes the traditional song repertoire with festive lettering and design elements such as snow crystals and scrolls. Each window, decorated in white and gold tones, is dedicated to a different musical classic. The two-year concept is realized in six of the traditional brand’s stores.
For the “Retro Sport” theme, Designplus proposed six different color concepts for the Zinser fashion boutique. Development and production focused on premium materials, surprising perspectives and light pastel tones. Designplus used minimalist shapes to playfully convey the themes of tennis, basketball, badminton, swimming and miniature golf.
In the six different display window concepts, Designplus explores the theme of urban living. From the post-industrial loft to the stereotypical motifs, the diverse living spaces are portrayed using space settings from different perspectives and strong imagery. The materials were chosen to match the lifestyle.