Breaking viewing habits: The window design for Breuninger employs different living situations to showcase the new ‘Living’ retail category in the store windows of a subway underpass. Working closely with the Breuninger visual merchandising team, Designplus successfully implements a total of five high-quality concepts within a tight schedule.
Breuninger – Atelier Studio B
Breuninger – The New Colorcode
The idea for the concept is derived from the specified color scheme and collection. Each color theme is interpreted differently in terms of form. The common link between all individual windows is broken by the typography. This results in six completely different windows, which are related in their execution, but function individually due to the attention to detail regarding their material, color and light. All concepts play with oversized elements and have a strong long-distance effect.