Inspired by the flair of Mexican architecture, we break all visual traditions with Breuninger for their department store’s first home accessories display window. In close collaboration with the Breuninger visual merchandising team, we create various living situations with five high-quality concepts.
With a summery urban interplay of light and shade, we give existing elements of the Breuninger Premium window in Düsseldorf and Stuttgart a new set of duds for the change of collection. The interchange of wood-look surface materials and the use of selected urban summer motifs give the already cool display window design a completely new look.
We brought the appeal of clear lines to Breuninger’s window with an elaborate premium platform construction for the spring/summer collection. The multilevel asymmetrical platforms were installed into the premium windows of the Breuninger stores in Stuttgart and Düsseldorf.
Breuninger – The artists studio
True craftsmanship, exceptional quality and a passion for detail. That’s what Breuninger is about, and now so is its new display window. In collaboration, we developed a free implementation of the idea of Studio B. Across several windows, areas of a fashion studio are presented in abstract form: The lobby, the color workshop, storage and inspiration, the cutting table, material wall and the cutting studio.
Breuninger – The new colorcode
Wherever whole worlds arise from color, and fashion and typography meet, that’s where Breuninger is at home. From the specified color codes, we develop independent windows for Breuninger, and at the same time, an overall concept that allows the collection to shine. Each color theme is formally different but precisely staged. It is all connected by the typography, including elements with a long-range effect.