Bogner starts spring with energy – from the basketball court onto a skateboard and by bike to the beach. And with the active sports concept behind the visual merchandising, we bring the whole breadth of Bogner’s athletic spirit to the window: Strong magnets fasten a wide range of sports equipment to a modular system of back walls – including surfboards we made ourselves.
With a view of glittering waves and the scent of the ocean, Bogner invites you to dive into summer. In muted colors and premium wooden fittings, we evoked yearning for the sea in Bogner’s spring/summer 2017 display window. Rotating offset wooden slats make the waves seem close enough to touch and get the room moving.